What Your Customers Want (And Why It's Not Your Product)

vervology soapbox 🧼 Hi Reader, Welcome to this week's edition of vervology® soapbox, where I share one tip to help you grow your business and two reasons why it works. Let’s get into it. This week’s focus Your website should sell a transformation, not a product. Here's something important to remember: Your website isn’t about you. I know you’re excited about what you’re offering and it can be easy to get carried away. But your website visitors don't care about your product features or awards...