🗑️ Garbage In, Garbage Out: Making the Most of AI in Content Creation

Hi Reader,

In this current age of AI-driven content, it’s never been easier for businesses to pump out content. You simply type in a topic, and out comes an article in seconds - it's quick, it's cheap, and it seems efficient, right?

But let's pull back the curtain a bit. Just because it's fast and affordable doesn't mean it's accurate or meaningful. Remember, AI does what you tell it to. Ask it a vague question, and you’ll get a vague answer. Give it a messy prompt, and you’ll get a messy result. I think you see where I'm going with this -Garbage In, Garbage Out.

Now, I'm not saying AI isn’t useful. It's a fantastic tool, especially when you want to streamline processes or generate ideas. But AI, for all its brilliance, still requires human guidance. The key is strategy. Direction is essential for AI – it thrives when you're clear on your purpose, method, and objectives. Only then can you genuinely leverage its capabilities. With a clear strategy, AI can complement your team, driving innovation and enhancing productivity.

Here’s where many get it wrong: the question isn't about whether AI is going to replace content writers. That's not happening anytime soon. The question you should be asking is: How can your business use AI to its advantage? Simply put, every small business should be using AI this way. It’s about amplifying, not replacing. If you’re not using AI to improve your content processes, you falling behind the curve.

The bottom line? The future isn't about AI or humans; it's about AI and humans. It's about combining the efficiency of AI with the creativity and depth of human insight. A tool is only as good as the person using it. While AI can speed up the process, it's the human element that guarantees the quality.

So, I’d love to hear from you: How do you see AI fitting into your content strategy in the future? If you're unsure, just hit “reply” and let's chat.

Best,

Jono
vervology® founder